Systems and methods for providing advanced search result page content

ABSTRACT

The present invention provides a method and system for generating search results including receiving a search request and accessing a corpus of data relating to web content to determine relevant content. The method and system includes determining at least one semantic object in the search results set and generating an object filter on the basis of the at least one semantic object. The method and system further includes generating a search result output display for the presentation of at least a portion of the search result set and active data links for one or more of the semantic objects and toggling the search result output display to present at least a portion of a subset of the search results set in response to selection of a given active data link, the subset including content having semantic object associated therewith.

COPYRIGHT NOTICE

A portion of the disclosure of this patent document contains material,which is subject to copyright protection. The copyright owner has noobjection to the facsimile reproduction by anyone of the patent documentor the patent disclosure, as it appears in the Patent and TrademarkOffice patent files or records, but otherwise reserves all copyrightrights whatsoever.

FIELD OF THE INVENTION

Embodiments of the invention described herein generally relate toproviding advanced content located on a search results page (“SRP”).More specifically, embodiments of the present invention are directedtowards systems and methods for analyzing user query-related data andproviding a plurality of novel, interactive controls or applicationslocated within an SRP.

BACKGROUND OF THE INVENTION

As the Internet continues to exponentially expand, the role of searchengines has dramatically increased. The sheer volume of data has quicklybecome impossible for a human user to manipulate on his or her own.Thus, the use of search engine technology has become a vital tool in theuseful operation of the Internet.

Great strides have been made in optimizing search engines with respectto the quality of results returned in response to a query. Currentlyexisting algorithms allow users to usually identify relevant websiteswithin seconds of submitting a query. However, despite these advancesvery little advances have been made with respect to analyzing specificor aggregate user behavior and providing easily accessible data to theuser directly on the SRP.

As an example, the current state of the art fails to capitalize onsemantic data present within search engine results pages. Currently,many websites, including nearly all of the most frequently traffickedsites, contain semantic data such as RDF/XML, N3, etc. data that can beextracted and parsed into an easily accessible format for an end user.Additionally, many common search queries may be satisfied not bywebsites but by simple applications or widgets provided directly to theuser. Thus, there currently exists a need for intelligent, user-centricsearch results pages.

SUMMARY OF THE INVENTION

The present invention is directed towards systems and methods forproviding one or more facets in response to a search query, includingadditional refinement of search results, as well as user interfacecomponents allowing for user access to refined data and other objects.

In one embodiment, generating search results includes receiving a searchrequest that includes at least one search term and accessing a corpus ofdata relating to web content to determine relevant content for inclusionin a search result set on the basis of this search request. Thegeneration of search results further includes determining at least onepivot data point, the at least one pivot data point being contextuallyrelated to the search result set on the basis of a review of the searchresult set. For a given data point, the system and method generates anactive data link for refinement of the search result set on the basis ofthe data pivot point and generates a search result output display forthe presentation of at least a portion of the search result set and theactive data links. Therein, the method and system provides for togglingthe search result output display to present at least a portion of arefinement of the search results set in response to selection of a givenactive data link for the one of the pivot data points.

In one embodiment, generating the search results includes receiving asearch request including at least one search term and accessing a corpusof data relating to web content to determine relevant content forinclusion in a result set on the basis of the search request. Thegeneration of search results includes determining at least one semanticobject in the search results set, the semantic object being related dataassociated and contained within the web content on the basis of a reviewof the search result set. The method and system generates an objectfilter on the basis of the at least one semantic object and generates asearch result output display for the presentation of at least a portionof the search result set and active data links for one or more of thesemantic objects. Therein, the method and system provides for togglingthe search result output display to present at least a portion of asubset of the search results set in response to selection of a givenactive data link, the subset of search results including web contenthaving semantic object associated therewith.

In one embodiment, generating the search results includes receiving asearch request including at least one search term and accessing a corpusof data relating to web content to determine relevant content forinclusion in a search result set on the basis of the search request. Themethod and system includes determining a plurality of applicationsassociated with the search request and generating a search result outputdisplay for the presentation of at least a portion of the search resultset and at least a portion of the applications.

Thereupon, the method and system generates improved search results,including contextual pivot data points, semantic object filtering and aquery triggered application display.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention is illustrated in the figures of the accompanying drawingswhich are meant to be exemplary and not limiting, in which likereferences are intended to refer to like or corresponding parts, and inwhich:

FIG. 1 presents a block diagram depicting a system for providing querytriggered applications according to one embodiment of the presentinvention;

FIG. 2 presents a block diagram depicting a system for providingquery-based pivot data points according to one embodiment of the presentinvention;

FIG. 3 presents a block diagram depicting a system for identifyingsemantic objects in a search database and providing semantic objectcontext links according to one embodiment of the present invention;

FIG. 4 presents a flow diagram illustrating a method for providing querytriggered applications according to one embodiment of the presentinvention;

FIG. 5 a presents a flow diagram illustrating a method for providingpivot data points associated with a search result set according to oneembodiment of the present invention;

FIG. 5 b presents a flow diagram illustrating a method for retrievingsearch results associated with a pivot data point according to oneembodiment of the present invention;

FIG. 6 a presents a flow diagram illustrating a method for analyzing asearch database and identifying semantic objects according to oneembodiment of the present invention;

FIG. 6 b presents a flow diagram illustrating a method for extractingsemantic object identifying information from a plurality of searchresults and providing semantic category links to a user according to oneembodiment of the present invention;

FIG. 7 presents a screen diagram illustrating a search results pageaccording to one embodiment of the present invention;

FIG. 8 presents a screen diagram illustrating a plurality of searchresults retrieved in response to the selection of a pivot data pointaccording to one embodiment of the present invention; and

FIG. 9 presents a screen diagram illustrating a plurality of searchresults retrieved in response to the selection of a semantic categorylink according to one embodiment of the present invention.

DETAILED DESCRIPTION OF THE EMBODIMENTS

In the following description, reference is made to the accompanyingdrawings that form a part hereof, and in which is shown by way ofillustration specific embodiments in which the invention may bepracticed. It is to be understood that other embodiments may be utilizedand structural changes may be made without departing from the scope ofthe present invention.

FIG. 1 presents a block diagram depicting a system for providing querytriggered applications according to one embodiment of the presentinvention. As the embodiment of FIG. 1 illustrates, a plurality ofclient devices 102, 104 and 106 are connected to a search provider 110via a network 108. The search provider 110 includes a web server 112,search engine 114, search database 116, SRP application server 118 andSRP application database 120. SRP application server 118 includes aquery inspector 122, query parser 124, database interface 126 andapplication loader 128.

As used herein, an application may be any software implement capable ofbeing able to communicate directly with other computers; dynamicinterfaces for the users to interact with (as well as staticpresentations); and accessing corpora of data that is independent of thedata used to generate the algorithmic search results.

Client devices 102, 104 and 106 may be general purpose computing devices(e.g., personal computers, television set top boxes, mobile devices,etc.) having a central processing unit, memory unit, permanent storage,audio/video output devices, network interfaces, etc. Client devices 102,104 and 106 are operative to communicate via network 108, which may be alocal or wide area network such as the Internet. In the presentembodiment, client devices 102, 104 and 106 transmit requests to contentprovider 110 via the HTTP, WAP or similar protocol for the client/serverexchange of text, images and other data.

Client devices 102, 104 and 106 are operative to transmit requests forsearch results to search provider 110, the search requests includingsearch terms. The terms may be user generated search terms or can beuser-assisted, i.e. suggested, search terms. In one embodiment, clientdevices 102, 104 and 106 may be operative to transmit an HTTP requestcontaining a textual query string. For example, a user operating aclient device 102, 104 and 106 may enter a query string with searchterms such as “sushi in new york, ny” and submit the query via an HTMLform element.

Search provider 110 receives queries from the client devices via webserver 112. In one embodiment, web server 112 may comprise varioushardware components running web server software such as APACHE HTTPSERVER, MICROSOFT IIS, or any other suitable web server software.

Web server 112 extracts the query string and generates a search enginerequest to be transmitted to search engine 114. Search engine 114 maycomprise various hardware and software components operative to receiverequests for search results, optimize search algorithms and extract datafrom the search database 116. Various search engine techniques that maybe employed are well known in the art and are not discussed herein forbrevity's sake.

Search engine 114 retrieves a plurality of search results from thesearch database 116. In one embodiment, search database 116 may comprisea plurality of indices allowing access to stored resource identifiersassociated with a given query. After retrieving a plurality of searchresults, search engine 114 transmits the results back to web server 112.

In addition to retrieving a plurality of search results, web server 112is further operative to transmit the received query to SRP applicationserver 118. In one embodiment, SRP application server may comprise asingle application server or multiple application servers operative totransmit and process data between SRP application database 120 and websever 112.

When the SRP application server 118 receives a query from web server112, query inspector 122 performs initial preprocessing on the querystring. In one embodiment preprocessing may comprise formatting of aquery string (e.g., removing white space, re-writing), term replacement(e.g., replacing obscure terms with suitable generic terms), queryclassification, entity identification, or other query parsing techniquesknown in the art. Query inspector 122 is communicatively coupled toquery parser 124. Query parser 124 may break down the preprocessed queryinto discrete keyword components and transmit the keyword components todatabase interface 126. In the illustrated embodiment, databaseinterface 126 receives keyword components and formulates a formaldatabase request. For example, database interface 126 may be operativeto retrieve a plurality of predefined request templates to access theSRP application database 120. In response to receiving a plurality ofkeywords, database interface 126 may select an appropriate requesttemplate and transmit the request to SRP application database 120.

SRP application database 120 may comprise one or more database, each ofthe databases being operative to store information related to SRPapplications. In one embodiment, SRP application database 120 comprisesan index database storing metadata associated with an application (e.g.,title, keywords, etc.) and an application database storing executablecode associated with a given application.

Database interface 126 may receive the application data from SRPapplication database 120 and forward the received data to applicationloader 128. In one embodiment, application loader 128 is operative toformat and package the received application data into a format suitablefor inclusion on an SRP. For example, application loader 128 may fillany variable data associated with the application such as advertisementdata, current time data or any other data that may be determined atruntime.

Application loader 128 is further operative to transmit the packagedapplication(s) back to web server 112. In response, web server 112 maycombine the application package(s) with the previously received searchresults. In one embodiment, combining application(s) with search resultsmay comprise identifying sections of a predefined SRP template andplacing the search results and application(s) in the respective templatelocations. As discussed in further detail below, the applications, whenloaded, may utilize additional information for execution, including inone embodiment data native to the processing system whereupon the SRP isbeing displayed.

It is noted, another embodiment may include the direct display orlaunching of an application, omitting the search results or displayingthe search results in a secondary or otherwise ancillary display.

FIG. 2 presents a block diagram depicting a system for providingquery-based pivot data points according to one embodiment of the presentinvention. As the embodiment of FIG. 2 illustrates, a plurality ofclient devices 202, 204 and 206 are connected to a search provider 210via a network 208. According to the embodiment of FIG. 2, the searchprovider 210 comprises a web server 212, search engine 214, searchdatabase 216 and pivot server 218. Pivot server 218 comprises a searchresults parser 220, query handler 222, pivot metrics storage 224 andpivot packager 226.

In general, the operation of client devices 202, 204 and 206 withrespect to requesting search results from web server 212, search engine214 and search database 216 are substantially similar in operation withrespect to elements 102, 104, 106, 112, 114 and 116 and will not berepeated for brevity.

In the embodiment of FIG. 2, web server 212 may further be operative totransmit the retrieved search results to the pivot server 218. In theillustrated embodiment, search results may be received by the searchresults parser 220. Search results parser 220 performs parsingoperations on the received search results, such as grouping searchresults by domain or other pivot point. Search results parser 220 thentransmits the parsed results to query handler 222.

In one embodiment query handler 222 receives the submitted query fromweb server 212 along with the parsed search results. Query handler 222may be operative to extract a plurality of pivot metrics from pivotmetrics storage 224 based on the parsed search results and generate aplurality of pivot data points. For example, pivot metrics storage 224may contain domain-specific attributes that are to be applied to a givenpivot data point (e.g., domain-specific search query parameters).Additionally, query handler 222 may be operative to analyze the givenquery to further refine the pivot data points selected. For example,query handler 222 may be operative to categorize the type of query asone directed towards shopping, travel, people, etc. This categorizationmay be used to narrow the list of pivot data points. For example, asearch related to shopping may allow query handler 222 to ignore resultsfrom a social networking site when identifying domain-specific pivotdata points.

After retrieving a plurality of pivot data points, query handler 222 maytransmit the pivot data points to pivot packager 226. As used herein,the pivot data points are data points to refine the search based on thespecific data, such as the example being refining to a specific weblocation, which is exemplary and not a limiting example. In oneembodiment, pivot packager 226 may be responsible for preparing thepivot data point for insertion into an SRP. For example, pivot packager226 may be operative to construct a representation of the pivot datapoint including images, JavaScript and active data links (e.g., HTMLhyperlinks) associated with the data pivot point.

Pivot packager 226 is further operative to transmit the packaged pivotpackage(s) back to web server 212. In response, web server 212 maycombine the pivot package(s) with the previously received searchresults. In one embodiment, combining pivot package(s) with searchresults may comprise identifying sections of a predefined SRP templateand placing the search results and pivot package(s) in the respectivetemplate locations. Exemplary embodiments of an SRP are furtherdiscussed with respect to FIG. 7 through 9, as well as the flowchart ofFIG. 4.

FIG. 3 presents a block diagram depicting a system for identifyingsemantic objects in a search database and providing semantic objectcontext links according to one embodiment of the present invention. Asthe embodiment of FIG. 3 illustrates, a plurality of client devices 302,304 and 306 are connected to a search provider 310 via a network 308.According to the embodiment of FIG. 3, the search provider 310 comprisesa web server 312, search engine 314, search database 316, semanticobject server 318 and semantic object database 320. Semantic objectserver 318 comprises a search result loader 322, semantic objectextractor 324, semantic object rules storage 326, query loader 328,database interface 330 and semantic object packager.

In general, the operation of client devices 302, 304 and 306 withrespect to requesting search results from web server 312, search engine314 and search database 316 are substantially similar in operation withrespect to elements 102, 104, 106, 112, 114 and 116 and will not berepeated for the sake of brevity.

Semantic object server 318 manages the semantic object data locatedwithin search results stored in the search database. The semantic objectserver 318 is additionally operative to handle the management andretrieval of semantic object data in response to a search queryincluding search terms.

In one embodiment, search results loader 322 is operative to receivesearch results from search database 316. In one embodiment, searchdatabase 316 may transfer unanalyzed search results to the searchresults loader 322. For example, prior to finalizing a crawled searchresult, search database 316 may transmit the search result to searchresult loader 322 for processing. Alternatively, search results loader322 may pull search results from the search database 316 and control theanalysis of search results.

Search result loader 322 transmits search results to semantic objectextractor 324. In the illustrated embodiment, semantic object extractor324 retrieves semantic object definitions from semantic object rulesstorage 326. Semantic object definition may comprise structured datathat describes the format of semantic data in accordance with knowntechniques associated with semantic data. For example, the semanticobject definition may describe the fields and parameters within asemantic object.

After accessing the semantic object definitions, the semantic objectextractor 324 analyzes a given search result and determines if one ormore semantic objects are present within the search result. In oneembodiment, semantic object extractor 324 parses the content of a searchresult's associated page (e.g., HTML source code) and identifies pagecontent that matches patterns described by a semantic object definition.

If the semantic object extractor 324 detects one or more matches withsemantic objects, the semantic object extractor 324 retrievespre-defined semantic objects from the semantic object database 320. Inone embodiment, semantic object database 320 may store a plurality ofpredefined semantic object components including image data, executablecode data and markup data.

Semantic object server 318 may further process user queries through thequery loader 328 to determine whether semantic object definitionscorrespond to the user query. For example, the query loader 328 maydetermine that a submitted user query may potentially be directedtowards video search results. In this embodiment, the query loader 328may analyze the query keywords and query semantic object database 320 todetermine if the associated search results contain appropriate semanticobjects. For example, a user query for “pearl jam” may result in asemantic object match for video objects. In this example, databaseinterface 330 may query semantic object database 320 to determine if anyvideo objects are present within the search results for the query “pearljam”.

In an alternative embodiment, semantic object server 318 may analyze thesearch results for a given query to determine if semantic objects arepresent without analyzing the user query. For example, the semanticobject server 318 may cross-reference search results with entries withinthe semantic object database 320 and determine which semantic objectsare present within the search results. In another embodiment, semanticobjects come back with the results and the system applies applicationlogic in the proxy to determine what to do based on what results andobjects are coming back.

When the semantic object server 318 determines that semantic objectsexist within a search result set, the semantic object packager 332packages a semantic object filter. In one embodiment, a semantic objectfilter may comprise a plurality of components including an active datalink identifying the semantic object, various image elements as well asmarkup language for describing the appearance of the object filter. Inalternative embodiments, semantic object server 318 may further beoperative to determine which objects should or should not be shown. Forexample, semantic object server 318 may utilize a predeterminedscenario-based threshold for determining the number of semantic objectfilters to be displayed. Alternatively, various other metrics may beused to define the number of results displayed.

Semantic object packager 332 is further operative to transmit thepackaged object(s) back to web server 312. In response, web server 312may combine the packaged object(s) with the previously received searchresults. In one embodiment, combining packaged object(s) with searchresults may comprise identifying sections of a predefined SRP templateand placing the search results and packaged object(s) in the respectivetemplate locations.

Although illustrated as three disparate environments, the servers 118,218 and 318 may alternatively be operating simultaneously with a webserver, search engine and search database. In this embodiment, theserver 118, 218 and 318 may all be communicatively coupled a web server,search engine and search database and may perform the aforementionedprocessing simultaneously.

In an additional environment, FIGS. 1 through 3 may further include anauction server located at the search provider 110, 210 and 310 tocommunicate with advertisers. In this embodiment, advertisers may submitapplications, pivot packages, semantic objects and other objects to beincluded on SRPs. For example, advertisers may further bid on placementof the submitted applications similar to current advertisingarchitecture regarding placement of advertisements on SRPs.

Furthermore, the systems described in FIGS. 1 through 3 may be combinedwith other query processing technologies. For example, the above servermay work in conjunction with history based processing applications suchas session data analysis applications. In this embodiment, the systemmay be operative to analyze the past history of a user in a given timeperiod to determine the context of the given search. For example, asearch for “jaguar” following the searches “cars”, “buick” and “ford”may indicate that the user is not interested in animals, but interestedin JAGUAR® automobiles. Thus, the system may limit the aforementionedsystems to focus on pivot data items, semantic object filters orapplications associated with automobiles.

FIG. 4 presents a flow diagram illustrating a method for providing querytriggered applications according to one embodiment of the presentinvention. In one embodiment, the method of FIG. 4 may be executedwithin the system 100 of FIG. 1. According to the embodiment FIG. 4illustrates, a method 400 receives and parses a search query, step 400.In the illustrated embodiment, the method may receive a search query viaan HTTP request from an end user utilizing a search portal as known inthe art. The method 400 then may parse the search query according to apredefined set of rules. For example, the method 400 may trim the queryof garbage or whitespace characters or other preprocessing algorithmsknown in the art.

The method 400 then identifies relevant query keywords, step 404. Inthis step, the method 400 intelligently determines the context andintent of the user query by analyzing the words of the keywords as wellas their syntactical placement. For example, a trivial query such as“mortgage calculator” may be identified as being associated withcalculator applications related to mortgages. A more complex examplesuch as “sushi restaurants in new york, ny” may identify three generalkeywords: a type of business (restaurant), a “genre” or industry of thebusiness (sushi) and location keyword (New York City). In alternativeembodiments, the method 400 may parse these three keywords further as ageneral application identifier such as “restaurants”. In anotherembodiment, the method 400 may intelligent transform a query into anassociated topic. For example, if the user enters the query “2+2”, themethod 400 may determine the user's query is directed towards amathematical calculator.

After identifying query keywords, the method 400 queries an applicationdatabase, step 406. In one embodiment, the method 400 may utilize apre-defined database interface to extract applications within thedatabase that are associated, or are similar matches, to the identifiedkeywords. In one embodiment, the method 400 may further determine aconfidence value based on comparing the query to the description of agiven application.

If applications are not found for the identified keywords, step 408, themethod simply provides the matching search results, step 410. Forexample, the method 400 may not find any applications associated withthe keywords if the user query is directed to an obscure topic lackingapplications.

If the method 400 determines applications exist for a user query, themethod therein provides the applications and search results to a user,step 412. In one embodiment, providing applications may compriseproviding a packaged application object embedded within a search resultspage.

The method 400 provides the applications and search results to a userand monitors the applications to determine if a user selects theapplication, step 414. Selecting an application may comprise clicking onthe object with a mouse, entering a keystroke, or any user input actionknown in the art. In one embodiment, monitoring user interaction may beaccomplished via client-side executable code such as JavaScript, Flash,or similar client side techniques.

If the method 400 determines a user selects an application, the methodexecutes the application on the user device, step 416. In oneembodiment, executing an application may comprise loading theapplication from local storage. For example, an application may beembedded, but inactive, on an SRP. In response to selecting theapplication, the method 400 simply activates and displays theapplication. In alternative embodiments, the method 400 may accessremote storage in response to a user selection. In this embodiment, themethod 400 may asynchronously retrieve the application data and afterreceipt may execute the application. The application may be performedwithin the SRP or can be in a separate display.

The execution of the application may utilize local data, where possible.For example, if a user has existing data usable by the application, suchas previously entered information or profile information, theapplication may interact with local storage for improving userfunctionality.

It is noted that this query triggered application response may be basedon non-web content data. For example, in one embodiment, the search maybe performed on a data feeds, including third party data feeds. In thisembodiment, the method includes registering a plurality of data feedsincluding a third party data feed and creating a persistent store forthe feed data that stores and updated the feed data. Moreover, the feeddata may include, but is not limited to, a list of entities in a givendomain and metadata about the entities. Therefore, the method forgenerating search results may also include serving the search request onthe data feed.

In another embodiment, additional refinements of the search operationsmay include determining a most appropriate vertical search engine forthe given query. This may be performed by the analysis of the searchterms and/or an analysis of the type of search results. Thus, the SRPmay include the search results from this most appropriate verticalsearch engine.

FIG. 5 a presents a flow diagram illustrating a method for providingpivot data points associated with a search result set according to oneembodiment of the present invention. It is noted that the method ofFIGS. 5 a and 5 b may be executed within the system 200 of FIG. 2.According to the embodiment FIG. 5 a illustrates, the method 500 areceives a search query, step 502. In the illustrated embodiment, themethod 500 a may receive a search query via an HTTP request from an enduser utilizing a search portal as known in the art. The method 500 asubsequently retrieves search results associated with the query, step504. Search result retrieval techniques are commonly known in the artand are not reiterated for the sake of brevity.

The method 500 a selects a given search result and categorizes theresult, step 506. The method 500 a categorizes the search results untilit generates a requisite number of search result listing, step 508. Inone embodiment, the method 500 a may categorize all search results. Inalternative embodiments, the method 500 a may limit the number ofcategorized search results based on a pre-determined threshold quantity.

In one embodiment, categorizing a search result may comprise determiningthe domain name of a search result. For example, the method 500 a maydetermine the number of search results belonging to “example.com” andmay store this categorical data locally. In alternative embodiments, themethod 500 a may categorize the results according to any predeterminedcategorization schemes.

After categorization, the method 500 a loads pivot metrics, step 510. Inone embodiment, pivot metrics may comprise any metadata associated witha given category. For example, pivot metrics may constrain theapplication of categories based on the number of results matched. Thatis, a given category will only be applied if the number of matchedresults exceeds a predetermined threshold. Alternatively, pivot metricsmay comprise any metadata associated with a given category or domain.

The method 500 a then selects a subset of the categorized searchresults, step 512. Selecting a subset of categorized search results maycomprise extract the top N categories, as defined by a predeterminedthreshold. For example, the method 500 a may determine that only the topthree categories should be utilized.

The method 500 a generates pivot data points based on the categorizedsearch results, step 514. In one embodiment, generating a pivot datapoint may comprise generating a self-contained object that can be placedwithin an SRP. For example, the method 500 a may utilize pivot metricdata and may generate or identify an image associated with the category,an HTML active data link associated with the pivot point and associatedexecutable code such as JavaScript that is associated with the pivotdata point. The method 500 a may combine these and various other formsof data to generate the self-contained pivot data point. Herein, anactive link may be generated based on the pivot data point, e.g. thepoint may be the content specifying the web location, e.g.“www.example.com” and the active link is the visual representation ormanifestation of that pivot point, the active link being encoded intothe SRP and the interface element which the user may select.

Finally, the method 500 a provides the pivot data points and searchresults to a user in the SRP, step 516. In one embodiment, the method500 a embeds the previous generated pivot data point code within an SRPor SRP template, for example in a left-hand side bar, as noted in FIGS.7-9 below.

FIG. 5 b presents a flow diagram illustrating a method for retrievingsearch results associated with a pivot data point according to oneembodiment of the present invention. According to the embodiment FIG. 5b illustrates, the method 500 b provides pivots points and searchresults as previously discussed, step 518. The method 500 b thenmonitors a SRP to detect user selection of one of the pivot data points,step 520. Selecting an application may comprise clicking on the objectwith a mouse, entering a keystroke, or any user input action known inthe art. In one embodiment, monitoring user interaction may beaccomplished via client-side executable code such as JavaScript, Flash,or similar client side techniques.

If the user does not select a pivot data point, the method 500 bcontinues to provide the pivot data points, step 518. If the userselects a pivot data point, the method requests refinement searchresults, step 520. In one embodiment, requesting refinement searchresults may comprise executing a second search query identified by theactive data link within the pivot data point. In one embodiment, thesecond search query may be performed synchronously, that is, reloading asecond, distinct SRP. In alternative embodiment the second search querymay be executed asynchronous, that is, simply reloading the searchresults without reloading the SRP.

The method 500 b then presents the refined search results, step 524. Aspreviously discussed, presenting the refined search results maycomprising displaying a second SRP similar to the first SRP. In oneembodiment, the second SRP may comprise additional elements indicatingthat the second SRP is a refinement of the first based on the pivot datapoint. For example, the second SRP may state that the search results arerefined and may provide an option to return to the first SRP. In oneembodiment, this may be a toggle selection to revert back to theoriginal SRP.

The method 500 b continues to display the refined SRP until thedetection of a return request is detected, step 526. If the method 500 bdetects that a user submitted a return request, the method presented theoriginal SRP, step 528. As previously discussed, the method 500 b maypresent the original SRP via a synchronous or asynchronous request. Itis also noted that the user may toggle between different pivot datapoint SRPs by selection different active data links while viewing arefined SRP.

FIG. 6 a presents a flow diagram illustrating a method for analyzing asearch database and identifying semantic objects according to oneembodiment of the present invention. It is noted that the steps of themethod of FIGS. 6 a and 6 b may be performed, in one embodiment, usingthe system 300 of FIG. 3.

FIG. 6 a illustrates, the method 600 a retrieves a plurality of searchresults, step 602. Search result retrieval techniques are commonly knownin the art and are not reiterated for the sake of brevity. The method600 a then selects a given search result, step 604, and continues toselect search results until no search results remain, step 614. In analternative embodiment, the method 600 a may select a predefined numberof search results to process.

After selecting a search result, the method 600 a attempts to identifysemantic objects within the search result, step 606. The method 600 amay identify semantic objects by comparing the search result data with astored list of semantic object definitions. In this embodiment, themethod 600 a may execute pattern-matching algorithms to determine ifdefined semantic objects are present within the search result. Forexample, a semantic object definition may state that textual dataformatted according to the vCard file format will appropriately beconsidered as business cards, and thus recognizable objects.

If the method 600 a does not find any semantic objects, the method 600 acontinues processing the remaining search results, step 608. If themethod 600 a determines that semantic objects exist, the methodidentifies the semantic object class, step 610.

In one embodiment, identifying a semantic object class may compriseinspecting the object definition to determine an appropriate objectclass. In this embodiment, the method 600 a may query a class databaseor file that associates object types with defined classes. For example,a vCard object may be assigned to a Business class. Alternatively,semantic objects may be associated with multiple classes. For example, avCard may be assigned to a Business and Person class.

The method 600 a then categorizes the search result, step 612. In oneembodiment, categorizing the search result may comprise associating thesearch result with the identified classes. The method 600 a then storesthe categorization data after all results have been processed, step 616.In one embodiment, storing the categorization data may comprise storingthe associations created in step 612 in a long-term storage device suchas a database.

FIG. 6 b presents a flow diagram illustrating a method for extractingsemantic object identifying information from a plurality of searchresults and providing semantic category links to a user according to oneembodiment of the present invention. According to the embodiment FIG. 6b illustrates, the method 600 b receives a search query, step 618. Inthe illustrated embodiment, the method 600 b may receive a search queryvia an HTTP request from an end user utilizing a search portal as knownin the art. The method 600 b subsequently retrieves search resultsassociated with the query, step 620. Search result retrieval techniquesare commonly known in the art and are not reiterated for the sake ofbrevity.

The method 600 b then selects a given search result, step 622, andidentifies a semantic object category, step 624. In the illustratedembodiment, identifying a semantic object category may comprise queryinga semantic object database to determine if there is a match for theselected search result. As previously discussed with respect to FIG. 6a, a semantic object database may previously be filled with a list ofsearch results and associated semantic object identifiers. For example,the method 600 b may select a search result identified by a numericidentifier “1234”. The method 600 b may then query a semantic objectdatabase for all entries matching the identifier “1234”. If a match isfound, the method 600 b successfully identifies semantic objects andstores the associated matches.

After analyzing the retrieved search results, the method 600 b selectssemantic object categories for presentation, step 628. In oneembodiment, the method 600 b may select a predetermined number ofsemantic objects. For example, a predefined schema may direct the method600 b to select only the top three occurring semantic objects (e.g., thetop three semantic objects occurring within the search results).

The method 600 b then packages the semantic objects, step 630. In oneembodiment, packaging a semantic object may comprise generating aself-contained object that can be placed within an SRP. For example, themethod 600 b may generate or identify an image associated with thesemantic object, an HTML active data link associated with the semanticobject and associated executable code such as JavaScript that isassociated with the semantic object. The method 600 b may combine theseand various other forms of data to generate the self-contained semanticobject.

Finally, the method 600 b presents the search results and semanticobject categories, step 632. In one embodiment, the method 600 b embedsthe previous generated semantic object code within an SRP or SRPtemplate, as previous discussed.

In one embodiment, the objects may be either structured or unstructuredobjects. Additionally, the object filters provide for filtering thesearch results based on a single web location content source, where thatsingle web location may be a content general and user-action specificweb location. As used herein, a content general and user-action specificweb location is a web location that provides content of a general natureand allows for a specific user action. For example, the web location maybe an audio/video distribution web location (e.g. www.youtube.com,www.hulu.com, etc.), a shopping location (e.g. www.amazon.com, etc.), asocial media web location (e.g. www.facebook.com, www.linkedin.com,etc.) or a user generated content web location (e.g. en.wikipedia.com,etc.)

FIG. 7 presents a screen diagram illustrating a search results pageaccording to one embodiment of the present invention. According to theembodiment FIG. 7 illustrates, a general SRP 700 may be presented to theuser comprising a plurality of components 702, 704, 706 and 708. Asillustrated, the SRP comprises a text field 702 indicating the query theuser has entered and a plurality of search results 704.

In addition to the search results 704, the SRP 700 also presents asidebar 706 comprises various data objects including a plurality ofpivot data points visible in the output display via the active datalinks 708 and a plurality of semantic object filters visible in theoutput display via the active data links 710. Pivot data points 708 andsemantic object filters 710 may comprise HTML, image and JavaScriptcomponents as previous discussed. Furthermore, pivot data points 708 andsemantic object filters 710 may be selected by the user as will bepresented with respect to FIGS. 8 and 9.

FIG. 8 presents a sample screenshot of a plurality of search resultsretrieved in response to the selection of a pivot data point accordingto one embodiment of the present invention. According to the embodimentFIG. 8 illustrates, a refined SRP 800 is presented to the user inresponse to the selection of a pivot data point 802.

After the user selects the pivot data point 802 (labeled “Wikipedia”),the search results pane 804 is updated with results 806 only from thedomain “http://en.wikipedia.org”. Additionally, the updated SRP 800provides a descriptive titlebar 808 indicating that the user has pivotedinto a refined search results page. Finally, the updated SRP 800titlebar 808 comprises a navigation control 810 that allows the user toreturn to the previous SRP 700.

FIG. 9 presents a sample screenshot of a plurality of search resultsretrieved in response to the selection of a semantic category linkaccording to one embodiment of the present invention. According to theembodiment FIG. 9 illustrates, a refined SRP 900 is presented to theuser in response to the selection of a semantic object filter 902.

After the user selects the semantic object filter 802 (labeled “VideoSites”), the search results pane 904 is updated with results 906 thatonly contain video objects (e.g., YouTube pages). In alternativeembodiments, a plurality of other objects 802 may be presented to theuser in conjunction with other objects. For example, Person or Productobjects may be displayed alongside the semantic object filter 802.Additionally, the updated SRP 900 provides a descriptive title bar 906indicating that the user has pivoted into a refined search results page.Finally, the updated SRP 900 title bar 908 comprises a navigationcontrol 910 that allows the user to return to the previous SRP 700.

FIGS. 1 through 9 are conceptual illustrations allowing for anexplanation of the present invention. It should be understood thatvarious aspects of the embodiments of the present invention could beimplemented in hardware, firmware, software, or combinations thereof. Insuch embodiments, the various components and/or steps would beimplemented in hardware, firmware, and/or software to perform thefunctions of the present invention. That is, the same piece of hardware,firmware, or module of software could perform one or more of theillustrated blocks (e.g., components or steps).

In software implementations, computer software (e.g., programs or otherinstructions) and/or data is stored on a machine readable medium as partof a computer program product, and is loaded into a computer system orother device or machine via a removable storage drive, hard drive, orcommunications interface. Computer programs (also called computercontrol logic or computer readable program code) are stored in a mainand/or secondary memory, and executed by one or more processors(controllers, or the like) to cause the one or more processors toperform the functions of the invention as described herein. In thisdocument, the terms “machine readable medium,” “computer program medium”and “computer usable medium” are used to generally refer to media suchas a random access memory (RAM); a read only memory (ROM); a removablestorage unit (e.g., a magnetic or optical disc, flash memory device, orthe like); a hard disk; or the like.

Notably, the figures and examples above are not meant to limit the scopeof the present invention to a single embodiment, as other embodimentsare possible by way of interchange of some or all of the described orillustrated elements. Moreover, where certain elements of the presentinvention can be partially or fully implemented using known components,only those portions of such known components that are necessary for anunderstanding of the present invention are described, and detaileddescriptions of other portions of such known components are omitted soas not to obscure the invention. In the present specification, anembodiment showing a singular component should not necessarily belimited to other embodiments including a plurality of the samecomponent, and vice-versa, unless explicitly stated otherwise herein.Moreover, applicants do not intend for any term in the specification orclaims to be ascribed an uncommon or special meaning unless explicitlyset forth as such. Further, the present invention encompasses presentand future known equivalents to the known components referred to hereinby way of illustration.

The foregoing description of the specific embodiments so fully revealsthe general nature of the invention that others can, by applyingknowledge within the skill of the relevant art(s) (including thecontents of the documents cited and incorporated by reference herein),readily modify and/or adapt for various applications such specificembodiments, without undue experimentation, without departing from thegeneral concept of the present invention. Such adaptations andmodifications are therefore intended to be within the meaning and rangeof equivalents of the disclosed embodiments, based on the teaching andguidance presented herein. It is to be understood that the phraseologyor terminology herein is for the purpose of description and not oflimitation, such that the terminology or phraseology of the presentspecification is to be interpreted by the skilled artisan in light ofthe teachings and guidance presented herein, in combination with theknowledge of one skilled in the relevant art(s).

While various embodiments of the present invention have been describedabove, it should be understood that they have been presented by way ofexample, and not limitation. It would be apparent to one skilled in therelevant art(s) that various changes in form and detail could be madetherein without departing from the spirit and scope of the invention.Thus, the present invention should not be limited by any of theabove-described exemplary embodiments, but should be defined only inaccordance with the following claims and their equivalents.

1. A method for generating search results, the method comprising:receiving a search request including at least one search term; accessinga corpus of data relating to web content to determine relevant contentfor inclusion in a result set on the basis of the search request;determining at least one semantic object in the search results set, thesemantic object being related data associated and contained within theweb content on the basis of a review of the search result set;generating an object filter on the basis of the at least one semanticobject; generating a search result output display for the presentationof at least a portion of the search result set and active data links forone or more of the semantic objects; and toggling the search resultoutput display to present at least a portion of a subset of the searchresults set in response to selection of a given active data link, thesubset of search results including web content having semantic objectassociated therewith.
 2. The method of claim 1, wherein the semanticobject may be at least one of: a structured object and an unstructuredobject.
 3. The method of claim 1, wherein the object filter filterssearch results based on a single web location content source.
 4. Themethod of claim 3, wherein the single web location content source is aweb location that is content general and user-action specific.
 5. Themethod of claim 4, wherein the web location is at least one of: anaudio/video distribution web location, a shopping web location, a socialmedia web location and a user generated content web location.
 6. Themethod of claim 1 further comprising: upon selection of one of theactive data links, displaying an exit toggle display to revert back tothe search result set.
 7. A system for generating search results, thesystem comprising: a computer readable medium having executableinstructions stored therein, and a processing device, in response to theexecutable instructions, operative to: receive a search requestincluding at least one search term; access a corpus of data relating toweb content to determine relevant content for inclusion in a result seton the basis of the search request; determine at least one semanticobject in the search results set, the semantic object being related dataassociated and contained within the web content on the basis of a reviewof the search result set; generate an object filter on the basis of theat least one semantic object; generate a search result output displayfor the presentation of at least a portion of the search result set andactive data links for one or more of the semantic objects; and togglethe search result output display to present at least a portion of asubset of the search results set in response to selection of a givenactive data link, the subset of search results including web contenthaving semantic object associated therewith.
 8. The system of claim 7,wherein the semantic object may be at least one of: a structured objectand an unstructured object.
 9. The system of claim 7, wherein the objectfilter filters search results based on a single web location contentsource.
 10. The system of claim 9, wherein the single web locationcontent source is a web location that is content general and user-actionspecific.
 11. The method of claim 10, wherein the web location is atleast one of: an audio/video distribution web location, a shopping weblocation, a personal entertainment web location and a user generatedcontent web location.
 12. The system of claim 7, the processing device,in response to executable instructions, further operative to: uponselection of one of the active data links, display an exit toggledisplay to revert back to the search result set.
 13. Computer readablemedia comprising program code that when executed by a programmableprocessor causes execution of a method for generating search results,the computer readable media including: program code for receiving asearch request including at least one search term; program code foraccessing a corpus of data relating to web content to determine relevantcontent for inclusion in a result set on the basis of the searchrequest; program code for determining at least one semantic object inthe search results set, the semantic object being related dataassociated and contained within the web content on the basis of a reviewof the search result set; program code for generating an object filteron the basis of the at least one semantic object; program code forgenerating a search result output display for the presentation of atleast a portion of the search result set and active data links for oneor more of the semantic objects; and program code for toggling thesearch result output display to present at least a portion of a subsetof the search results set in response to selection of a given activedata link, the subset of search results including web content havingsemantic object associated therewith.
 14. The computer readable media ofclaim 13, wherein the semantic object may be at least one of: astructured object and an unstructured object.
 15. The computer readablemedia of claim 13, wherein the object filter filters search resultsbased on a single web location content source.
 16. The computer readablemedia of claim 15, wherein the single web location content source is aweb location that is content general and user-action specific.
 17. Thecomputer readable media of claim 16, wherein the web location is atleast one of: an audio/video distribution web location, a shopping weblocation, a social media web location and a user generated content weblocation.
 18. The computer readable media of claim 13 furthercomprising: program code for, upon selection of one of the active datalinks, displaying an exit toggle display to revert back to the searchresult set.